Chill Out

Brand / Packaging DESIGN

I created a fictitious ice cream brand called “chill out” with the tagline “ice cream for any meltdown.” My goal was to create a packaging design and brand concept that was fun and engaging and would stand out from other ice cream brands on the shelf. The flavor names likewise relate to the humorous tone of the brand. "Wasn't mint to be," "when life gives you lemons," and "the way the cookie crumbles" each represent both a flavor and a different meltdown for which ice cream may be the necessary remedy.